Seematti Silks ("we", "us", "our") operates the Seematti Smart Club mobile application (the "App"), including Seematti Now, our home-delivery service. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our App.
1. Information We Collect
a) Information you provide directly
- Name — to identify your membership account
- Phone number — for login via OTP (one-time password) and to link your purchases
- Email address (optional) — if you choose to sign in with Google
- Date of birth (optional) — to send you birthday rewards
- Anniversary date (optional) — for special occasion offers
- Delivery addresses (Seematti Now) — the name, phone number, address, landmark and pincode you save for deliveries
- Doorstep map pin (optional, Seematti Now) — if you choose "Pin your exact location" or "Use my current location", the coordinates you pin are saved with that address so the rider finds your door. Location is used only when you choose this; the App never tracks your location in the background
- Gift recipient details (Seematti Now) — if you send a gift, the recipient's name, phone number, address and your message card. We use these solely to make that delivery — never for marketing, and the recipient is never added to any contact list
b) Information collected automatically
- Purchase history — transaction data synced from our billing system when you shop at Seematti Silks
- Stars and rewards activity — your loyalty points balance, tier status, and redemption history
- Device identifiers — push notification tokens (FCM) to send you notifications about your rewards
- Bill photos — if you upload a bill photo for star claims, the image is processed by our AI system to extract bill details and is not stored permanently
- Order history (Seematti Now) — the items, amounts, addresses and status of orders you place for delivery
c) Information we do NOT collect
- We do not track your location. The only location we ever hold is a doorstep pin you choose to set on a delivery address
- We do not collect your contacts or call logs
- We do not collect browsing history
- We do not use advertising identifiers
- We do not track you across other apps or websites
2. How We Use Your Information
We use your information solely for the following purposes:
- Account management — to create and maintain your Smart Club membership
- Loyalty rewards — to track your stars, calculate tier status, and process reward redemptions
- Notifications — to inform you about new stars earned, rewards ready to redeem, tier upgrades, and special offers
- Bill processing — to verify and process bill photos you upload for star claims
- Order fulfilment (Seematti Now) — to prepare, bill, deliver and track your orders; your name, delivery address, phone number and doorstep pin are shared with the delivery rider only while your order is out for delivery
- Payments (Seematti Now) — prepaid payments are processed by Razorpay; we never see or store your card, UPI or bank credentials
- Order updates — to send you order status messages by push notification and WhatsApp
- Customer support — to assist you with any issues related to your membership
- Service improvement — to understand usage patterns and improve the App experience
3. Data Sharing
We do not sell, rent, or share your personal information with third parties for marketing purposes. Your data may be processed by the following service providers who act on our behalf:
- Supabase (database hosting) — stores your account, order and transaction data securely
- Google Firebase (push notifications) — delivers notification messages to your device
- Meta WhatsApp Cloud API (our own business WhatsApp number) — login codes and order status messages
- Razorpay (payments) — processes prepaid Seematti Now payments; your payment credentials go directly to Razorpay and never touch our servers
- Google Maps / OpenStreetMap (maps) — display the delivery map and look up area names when you set a doorstep pin
- Delivery riders — see the delivery name, address, phone number and doorstep pin of the order they are delivering, only while it is out for delivery
- Anthropic (AI processing) — processes bill photos to extract purchase details (images are not stored)
These providers process data only as instructed by us and are bound by their own privacy policies and data protection obligations.
4. Data Storage and Security
Your data is stored on secure servers hosted by Supabase in the Mumbai (Asia Pacific) region. We implement the following security measures:
- All data transmitted between the App and our servers is encrypted using HTTPS/TLS
- Database access is protected by Row Level Security (RLS) policies
- Authentication is handled via secure OTP verification
- Screenshots are blocked within the App to protect your QR code and account details
- Staff access to member data is restricted and authenticated
5. Data Retention
- Account data — retained for as long as your Smart Club membership is active
- Transaction history — retained for the duration of your membership for reward tracking purposes
- Stars — earned stars expire 12 months after the date they were earned
- Bill photos — processed in real-time and not stored permanently on our servers
- Push notification tokens — retained while the App is installed on your device
- Delivery addresses & orders — saved addresses stay until you delete them in the App; order records are retained for accounting and warranty/exchange purposes
- Gift recipient details — kept only as part of the order record of that delivery; never used again
6. Your Rights
You have the following rights regarding your personal data:
- Access — you can view all your personal data within the App (Profile section)
- Correction — you can update your name, email, and other details in the App
- Deletion — you can request complete deletion of your account and all associated data
- Opt-out of notifications — you can disable push notifications from your device settings
- Data portability — you can request a copy of your data by contacting us
7. Account Deletion
To request deletion of your Seematti Smart Club account and all associated personal data:
- Send a WhatsApp message to +91 88588 48842 with the subject "Delete my account"
- Or email us at fuzailseematti@gmail.com with your registered phone number
Upon receiving your request, we will:
- Verify your identity via your registered phone number
- Delete all your personal data, transaction history, and membership records within 30 days
- Confirm the deletion via WhatsApp or email
Please note that account deletion is permanent and cannot be reversed. Any unused stars and rewards will be forfeited.
8. Children's Privacy
The Seematti Smart Club App is intended for users aged 18 and above, and membership accounts are held only by adults. We do not knowingly collect personal information from children under 18, except in the single situation described below.
Parent-submitted event participation. From time to time, Seematti runs celebrations and contests (for example, a children's costume event) in which a parent or legal guardian may voluntarily enter their own child. In that case, and only with the parent's or guardian's explicit consent given inside the App at the time of entry, we collect from the parent:
- the child's first name and age (to identify the entry and confirm eligibility), and
- one photograph of the child, uploaded by the parent (to validate the entry).
This information is used solely to run the event: to verify the entry, decide the reward, and — only if the parent separately opts in — to show the photograph in the App's event gallery or on Seematti's social media. Gallery and social sharing are separate, optional consents; neither is required to participate, and neither is ever assumed.
Event photographs are stored privately and are reviewed by our staff before any use. As part of validating entries, photographs may be processed by an automated image-analysis service (Anthropic's Claude API); the service does not use them to train its models, and does not keep them beyond a short automated safety-review window. Location metadata is removed from the photograph on your own phone, before it is uploaded.
Entry photographs that are not consented for the gallery or social media are automatically deleted within 30 days of being submitted. A parent may withdraw consent or ask us to delete their child's name, age, and photograph at any time by contacting us (Section 11) or by deleting their account (Section 7); we will remove the data promptly.
Outside of parent-submitted event participation, if we become aware that we have collected data from a child under 18, we will take steps to delete such information promptly.
9. Third-Party Links
The App may contain links to third-party websites or services (such as WhatsApp for customer support). We are not responsible for the privacy practices of these external services. We encourage you to review their privacy policies independently.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Continued use of the App after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Seematti Silks
Mayiladuthurai, Tamil Nadu, India
Email: fuzailseematti@gmail.com
WhatsApp: +91 88588 48842
Website: seematti.app